Plato DNEPROVSKY Co-founder and CEO of the usability company UIDG Be simpler Nobody canceled the physiological reactions. Complex interfaces overload the psyche, and it becomes difficult for the brain to process information. As soon as it becomes difficult for you to do something, it unconsciously transforms into negative emotion.
Category: Cloud of knowledge
How to survive the Death Valley twice and not be afraid of the crisis Boris ROTENSTEIN Director of 100 Credits: selecting loans and sending a user loan application to the bank "After we opened the site in 2007 and quickly collected the first stream of loan applications (leads) , it was necessary to sell these customers to banks.
Jumpshare: An online viewing file hosting service Opened less than a month ago, the Jumpshare file hosting service is simple to genius. To share files, just drag them into the browser window. You do not need to register or wait for the download to finish - as soon as it starts, you will immediately receive a link that you can send to friends and colleagues (it is also possible to quickly post the link in social networks).
Jack TRUTH Founder and president of the Trout & Partners consulting firm, creator of the brand positioning concept. Accelerate like the Chinese. Russia and China have similar problems. China has been producing cheap consumer goods for a long time - unbranded consumer goods, and is now trying to move away from this practice and learn how to market and start working on the brand market.
Stanislav PROTASOV Co-founder of Parallels Parallels business from the very beginning was oriented to the West. The reasons are very simple: we had no choice. We started in the early 2000s, when two topics were very actively discussed in the West - Linux and ASP (Application Service Providers; then these were web hosts, a bit later service providers, now they are called cloud service providers).
In 2011, according to Data Insight, the Russian online commerce market grew by a third to $ 10 billion, of which $ 7 billion came from electronics, clothes and shoes, auto parts, home goods and furniture. For a neophyte, electronic commerce resembles agriculture in the south of Russia: stick a stick - it will grow.
Igor DENISOV Actis Wunderman Head of Social Media Department Targeted advertising on social networks is one of the most understandable and honest ways to promote a business. You can handle small advertising campaigns yourself, and live people will come from the ads, and it only depends on your skills whether they will become your customers - or even fans.
Microsoft Seed Investment Fund grant size From $ 30,000 to $ 100,000 for whom For start-up IT companies developing software, Internet services, cloud storage technologies. Since 2012, microgrants of $ 10,000 have been issued for projects that can be implemented in a short time (for example, mobile applications).
Basecamp: the easiest to use Basecamp, one of the first services for project management, appeared in 2004. Its developers are the American company 37signals, the only interface language is English. The trial period of use is 45 days, then the client can choose one of four paid versions with a cost of $ 20 to $ 150.
The South Korean pop singer PSY with 1.5 million YouTube subscribers is the clearest example of how you can become a celebrity with one clip. The story of PSY is that promotion on the social network gives views, subscribers, comments, but the basis for success is the right content, laid out at the right time. A memorable dance and video sequence helped the YG Entertainment promo team collect nearly a billion views.
The coupon business works like this: the service agrees with the company to provide discounts for customers in exchange for a guarantee to bring a certain number of these same customers. The coupon epidemic in Russia began in 2010, when the founder of discount sites, Groupon, entered the market. For the year, the project has dozens of analogues, and the volume of coupons sold, according to InSales, tripled and amounted to 7 billion rubles.
Hearts for iPhones The simplest mechanics that even large companies abuse are giving away free prizes in exchange for users and their friends, for example, joining a VKontakte group. The obvious advantage is simplicity; it will save a lot of money on attracting subscribers. They play in most cases, of course, Apple products.
USA, Delaware What you need to know More recently, companies registered throughout the United States, were used by Russian businessmen as offshore. But in 2011, the United States introduced a new reporting form, which requires entrepreneurs to declare information about the availability of accounts outside the United States.
Viktor Khodanov and Alexey Vinokurov a little over 20. Three years ago, they, childhood friends, moved to Moscow from Bryansk, where they already had their own small business - a reference service for goods and services. Choosing what to do, the partners decided to sell the opportunity to sleep in the middle of the day. Having agreed with the manufacturers of capsules, in which you can hide from the world, about the first delivery, they began to search for customers and faced with the main problem - how to get into a meeting with the head of a large company if he does not understand why he needs the goods.
Start one startup and fail it. What to do with these boards? I don’t need them here. No one takes them. - Sorry, old man. - Do not be sorry. “What happened to Mr. Can I Sell Ice to the Eskimos?” - You cannot sell registered skateboards without a skater. Wilfredo officially went missing. No one can find him.
Agree on the shore Before starting any business with a partner, whether it is a business angel from Silicon Valley or a neighbor in the country, you need to conclude an investment agreement. It fixes the key agreements of all project participants: the author, investor, and performers. Most often, it describes the financing scheme, management structure, rules for the "divorce" of participants, and ways to resolve conflicts.
Business accelerators exist to support startups at an early stage. Most often, these are short-term (about three months) and very intensive programs for pumping up startups with practical knowledge, experience and useful contacts. Often a team leaves the accelerator, completely changing the vision of the business model and marketing strategy.
Consern from English. concern, "VALUE" VALUE Expression of concern of varying severity. EXAMPLES OF USE - Natasha, stop simulating the sow! - The client consern has arrived, we have to redo everything and reduce the price three times. Consern - from the English. concern. In the modern Russian business environment, it is not very applicable to the place.
The maximum price of the application in the AppStore is $ 999.99, which against the background of the usual $ 0.99 can seem like an incredible amount. However, there are many developers who are sure that their application is worth the money. H&F chose five interesting examples of such a pricing policy and tried to figure out what they offer and who needs it.
Seth Godin "The Purple Cow" This is a book that puts brains in place. In e-commerce, many companies have now appeared that do not consider marketing costs. Advertising on television, outdoor advertising - all this is very expensive and advisable only if you have already mastered all the methods of online promotion.
Lists of offshore zones have been updated: the Ministry of Finance of Russia threw out the Republic of Cyprus from them. The official date for the exclusion of Cyprus from offshore will be January 1, 2013, but now we can say that interest in this country in terms of tax optimization will again increase sharply. Cyprus will remain attractive to foreign investors, who can still incorporate companies in Cyprus, using them for tax optimization of their business.