The house at 3 Bumazhny Proezd does not exist - to find him, a taxi driver and I stop at building 2/2, and I have to go along a convex fence, turn left into the yards and get on a huge construction site. Here, amidst the woods, concrete and planks that the workers are quickly tamping, a new important place for the coming summer is born - the temporary bar Krugozor from the team of the Stereotactic agency responsible for the soul of the EMA bar, the Outline festival and many memorable parties for citizens with Justice, Grimes, Action Bronson and Theophilus of London.
The Horizon will open on June 3 and will work until the fall - there is no exact closing date yet, the founders will determine it, like much here, over time. The venue consists of several spaces: the main courtyard, a bar with a stage for live performances, a small open "deck" where the wine bar and DJ remotes will be located, as well as a landing stage - an impressive dance hall in the depths of the Horizon. However, it will be possible to evaluate it only from June 10, when Ivan Smagge will perform at the landing stage. In addition, in the tradition of all agency events on the site, there are many secluded corners and holes, as the team itself calls them, recognizing that they are delighted with their new residence.
“You need to understand that there are probably 15 options for the location of sound and scenes,” says Stereotactic creative director Aleksey Dymarsky. “We will zone the space in different ways, depending on the occasion and the number of people we are waiting for.”
At first glance, Krugozora has a lot in common with the EMA bar (at least part of the team and the temporary format), but there are also significant differences. If the space in Bolshoi Nikolovorobinsky was an Art Quarter project, in which Stereotactic was responsible for the bar and events, then Krugozor is their own project. “We have no bosses except ourselves, and no obligations other than obligations to our conscience,” Dymarsky continues. “Last year showed that what we are doing is pleasant not only to us and our people, but also to strangers. This pleasantly surprised me. When we first started promotion activities, we saw mostly acquaintances at parties. Last year I didn’t know 90% of people at EMA, which means that the city is full of our like-minded people. Everything that is being done in Moscow, very pretentious and works on atannoy, and we're trying to do very simple things, experiment and go beyond. "EMA" has become such a departure from the scope and we are not saying a word, realize that next summer should do it again. "
This year, the Horizon, like the EMA bar in the previous one, should become a venue for bringing in foreign DJs, music festivals of various directions, markets and lectures - all this, as the founders emphasize, taking into account their inherent non-traditional view of things. At the same time, if EMA was a bar for every day, here, in the Paper passage, they are going to give high-profile occasions for visits - the team has not yet announced specific names, but insists that DJs will come here to go to another city , not like walking 15 minutes from Belorusskaya metro station.
Name and place
The non-trivial word "horizons" has many meanings. First of all, this is the name of the Soviet literary and musical magazine, which was published by the Pravda publishing house, on the former territory of which there is a bar. At the same time, team members emphasize that they were inspired rather by the word and the idea of continuity of eras - associations, of course, can no longer be, but they consider the concept of “horizons” as an extensive range of ideas and interests close to what will happen here this summer, - From food festivals and techno parties to music jams and soccer broadcasts.
The team has been keeping an eye on the courtyard in Paper Drive for a long time - all the more so since literally two steps away Stereotactic repeatedly held semi-closed Jameson Block Parties. But work on the site eventually began only three weeks before the opening. “Hesitated to the last, but there is no turning back,” Dymovsky laughs. At the time of the interview, there is one large-scale construction project around us, and on the next opening day, the site will look completely different, and then change almost weekly. However, it is already clear that some interior elements will be moved here from the EMA bar: in accordance with the principles, Stereotactic do not purchase new materials if they can use old and recycled ones in the design.
An important feature that distinguishes the "Horizon" not only from the "EMA", but also from many bars in the center of Moscow - in a remote location from residential buildings. Last year, the close circle did not allow playing music in “EMA” too loudly, in “Horizon” there is no such restriction. However, this does not mean that you should definitely go here for raves - while a DJ from the Arma lineup plays in the landing stage, you can relax with lemonade in the yard. “From last year’s experience, it became clear that the bar needs different zones - both for those who want to dance and for those who come to chat with friends,” says Tatyana Makarova, a member of the Krugozora team responsible for the event program. we follow this principle again. "
“We want to expand the format of the EMA bar: musically, culturally, and educationally. We are open to cooperation with friendly projects, whether it be a famous festival or aspiring musicians who want to play in our bar,” adds Makarova. At the opening, June 3, a jazz beat-quartet performs here - its own ensemble of space, which has been gathered from young musicians for the last month. He will play here all the time, sometimes, perhaps, combined with louder names. “If conditional Fyodor Chistyakov comes to us,” gives Makarov’s example, “we will invite him to speak with our quartet. We need to give a start to the guys who have burning eyes. And, again, expand the horizons of the audience.”
The program of live performances will be mainly composed of young domestic names. In addition to them, they promise to focus on musicians and DJs, not too famous in Russia, but popular in Europe and the States. Parties basically plan to spend on classic Friday and Saturday, using a minimum of weekdays. However, the working hours will be determined later - in the coming days, the site will not work on weekdays, but starting on June 10, Euro-2016 matches will begin to be broadcast here, and after them it will become clear in what mode the bar will function from Monday to Friday.
With particular enthusiasm, the team talks about the educational program, which is due to start on June 18. She is here called the Krubozor Academy of Education ("AS"). Within the framework of “AS”, it is planned to conduct lectures on a variety of topics - both popular science for a wide audience and more focused on advertising, video, street and contemporary art - these are areas of experience that Stereotactic participants and their friends can share. All in the most relaxed atmosphere and with a glass of cider in his hand. “It's like drinking a glass of juice from a bag,” Alexey Dymarsky jokes. “He, of course, is not as fortified as freshly squeezed, but you still feel that you have become healthier. So with our training, there’s nothing super-serious, but you leave a little enlightened. "
Bar and Food
There will be several bars in the Horizon. One of them is wine, and the main one, the one under the roof, the team calls mystical. It plans to play music and arrange a "mystical clock" with special offers - when they start and end, only the bar employees will know. A small garden will be set up on the roof of the bar, where they will plant simple greens like basil and mint - they want to add it to cocktails.
For food at the Horizon, the Local Food project is responsible, supporting young producers and street cafes. The food court will mainly consist of project residents changing every two to three weeks, as well as special thematic participants - say, on the day of the reggae festival, Jamaican street food can appear here. In addition, the “Horizon” plans to equip frutteria, in which you can buy seasonal fruits, when you do not want a hearty meal.